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About the Guild


The Livingston Specialty Merchants’ Guild

Who We Are and What We Do

     The Livingston Specialty Merchants Guild is a Texas Unincorporated Non-profit Association, whose purpose is to encourage and promote distinctive and extraordinary merchants in a nostalgic atmosphere in and to the Livingston area. The Guild consists of local independent merchants, antique dealers, artisans, specialty boutiques, restaurants, bed and breakfasts, activity and entertainment providers. The Guild aspires to the restoration of historical downtown and other historical locations in our area, turning the typical and commonplace into the exceptional and unique. It is their deepest desire that visitors have a great personal experience and receive a special impression of the merchants and their services while visiting in Livingston.



Make a Splash

     …with “Sam the Fish”, the Guilds’ playful mascot. Just look around and you’ll find Sam hanging out at all the best local spots! Sam knows all the great places to shop, dine, stay, & play! Look for “Sam the Fish” decals and you’ll know you’re shopping with local merchants who love & support their community! Make a Splash in Livingston and have a Blast on Lake Livingston!

Our Marketing Tools

     The Guild annually produces 140,000 full color Visitor Guides for Livingston that are circulated through local businesses as well as Statewide Tourist Centers. In partnership with the City of Livingston, these guides are distributed during Livingston’s Trade Days and along the Interstate 45 and US 59 corridors. Well designed and user friendly, these Visitor Guides provide listings for business members, a calendar for Livingston Trade Days, a list of tourist events, public boat launches on Lake Livingston, hiking and bird watching information, as well as a general map of the area. is the official website for the Livingston Specialty Merchants’ Guild, designed for promoting our members, our town, and the Lake Livingston area to the world. This newly redesigned site presents a more complete version of what the Livingston area has to offer visitors. We also  invite people to follow us and like us on Facebook to keep up to date on local attractions, events, and specials.

brochure cover

Livingston Calender